The reporting challenge
As with any business the challenge is to have better information to help you focus your activities in the most important areas. We can’t do everything, or be everything to everyone, so to have timely accurate information is imperative.
But often turning your data into information or knowledge can be a daunting if not impossible task. You begrudgingly make do with the “standard” reports, or even summarise that information into Excel by hand (did anyone say Exxon!?)
Well I’m here to tell you that there is a better way, and it is very much achievable – Enter “Business Intelligence”.


